Pinpoint What’s Really Costing You Enquiries
Answer 13 honest questions about your website and sales process. Find out exactly where you're losing visitors — and what to fix first. Takes about 4 minutes.
Discover how your website stacks up in Trust & Content, Video, and Conversion & Friction. Instantly see your Friction Score out of 100, with a breakdown of where to focus first for the biggest impact.
Designed for B2B business owners and marketing managers who want actionable insights, not another generic website audit.
Built on Marcus Sheridan’s Selling 7 framework and trusted by teams who know modern buyers want answers before they ever talk to sales. 74% of B2B buyers go online to research before contacting a vendor—don’t let your site be the reason they bounce.
Hit the button to see what you’re missing.
Your Scorecard Covers Three Critical Areas
Trust & Content
Is your website building trust, answering real buyer questions, and showing genuine expertise—or just making vague claims?
Video
Does your site use video to answer objections, show proof, and build trust, or is it missing the mark for today’s B2B buyer?
Conversion & Friction
Are your calls to action clear and your enquiry path friction-free, or are visitors left guessing what to do next?